ANZโ€™s largest EdTech reveals new brand positioning to amplify the impact educators make

Press Release

July 9, 2024

SYDNEY, 9 JULY 2024: Education Perfect (EP), ANZ’s largest education technology provider, has unveiled new brand positioning as the company looks to double down on the rapid pace of innovation and mission of helping every teacher help every student reach their full potential.ย 

Education Perfect is used by over 1.8 million students and 50,000 plus teachers in over 5,000 schools around the world.ย 

 

Education Perfect Chief Executive, Jonathan Morgan, says the brand refresh has helped the company define what the business is now, and where it wants to be in the future.

โ€œWeโ€™ve spent the last 15 years developing Australia and New Zealandโ€™s best learning, assessment and analytics platform. We couldnโ€™t be more excited to launch a bold new Education Perfect to communicate our focus on empowering teachers to scale their impact.โ€

โ€œThe new positioning recognises the greatest impact educators can make is one on one, but that itโ€™s currently impossible for them to achieve this in a class of thirty, six times a day. Weโ€™re here to help teachers help their students achieve their full potential, and champion the positive impact they make everyday.โ€

In May 2024, Education Perfect integrated AI capabilities into its platform designed to provide students with immediate, adaptive and personalised feedback to improve learning outcomes.ย 

The AI Powered Feedback Tool delivers feedback via comments and recommendations in seconds, all surfaced within Education Perfectโ€™s extensive repository of lessons and course content, as well as the inherent knowledge embedded within its architecture.

With the addition of AI specialists and dedicated teams, Education Perfect continues to evolve, with plans to expand adaptive learning capabilities and enhance the platform’s capacity for personalised instruction.

 

Education Perfect Chair, Helen Souness, says the brand refresh harnesses the equity in EPโ€™s current identity, while looking ahead to reinvigorate and revitalise the future of education globally.

โ€œEducation Perfectโ€™s new brand identity, the timing of it, and the products underpinning it are built around the needs of the education community. EP is poised to grow and globalise from its leading position delivering a curriculum based learning platform to Australian and New Zealand schools, to reach international school students everywhere. Itโ€™s a natural continuation of EPโ€™s commitment and a look ahead to the future of education globally,โ€ Souness says.

 

About Education Perfect:ย ย 

Education Perfect (EP) is driven by the mission to maximise every student’s potential. Developed by and with teachers, EP is a complete digital learning, assessment and analytics and learning toolkit for educators, helping teachers to redefine teaching and learning experiences in line with the requirements of the 21st century.

EP is already being used by 1.8+ million students, 50,000+ teachers in 5,000+ schools around the world. EP is a fast-growing private equity-owned technology business and currently has a team of 250+ talented EPeeps based in New Zealand, Australia, and Canada.ย 

As a proud B-Corp certified business, EP balances being a for-profit company that is purposeful and considerate of the impact that business decisions have on its team, customers, the wider community, and the environment.ย 

Media contact:

Ash Clasperย 

E: [email protected]

M: +61 457 596 920

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